Christmas is a time when any designer or marketer can feel joy working on holiday projects and use their mood to create perfect marketing materials. Christmas wreaths, trees, and lights are all great decorations, but should you always use the same options from year to year? Is this really classy?
Actually, the main trick is to create something festive, but stylish, without excessive details. How to do it? Well, as usual, we have some tips for you.
Stylish hand-written lettering creates the right mood from the first seconds. It’s an effective tool for attracting the audience and greeting regular customers on Christmas. Feel free to use it on social posts and emails, banners and invitations, etc.
Here is an example of great lettering by Tubik Studio. The author allows you to use it as free wallpapers for PC and iPhone. Take a look at the shape of the letters, the size, location, selected colors. It’s clear that the inscription refers to Christmas at first glance; you don’t even have to read it to feel the holiday mood.
Holiday lettering by Shannon Kirsten
Christmas is not just about snow, lights, and eggnogs. It’s also about the incredible beauty of Christmas trees, mistletoe, and other plants that also create a special atmosphere of magic. So feel free to use floral graphics for your promotional materials.
Here is an excellent example of how plants patterns can be used not only for spring postcards. Just look at how delicate flowers and other floral elements are combined into such familiar Christmas compositions: Reindeer, Christmas tree, holiday wreath.
Floral X-mas card
Animation is the perfect solution for anyone who wants to create dynamic and attentional-grabbing advertising materials for their audience. Animated Christmas cards, banners, emails make a strong feeling of celebration. So enjoy this wonder of the digital world!
You can use full background animation, make small objects move inside, add glowing lights around captions or essential parts of the text. All these things are perfect for a memorable greeting without any further ado.
Christmas animation by Mandy
We’ve already talked about the power of mascots in a post about brand identity. Christmas is the time to give your brand characters new strengths and qualities or create mascots if you don’t already have one.
Put them in the group of reindeer Rudolf, elves, or Santa himself. Ask the designer to create Christmas attributes for the brand mascots: a knitted sweater, a cup of eggnog, etc. It will make your graphic design for social media posts and Christmas marketing materials brighter, warmer, enjoyable. And also instantly recognizable.
X-mas animation by Mandy
What colors come to your mind when thinking about Christmas? White, red, and green. This palette is used by everyone to design holiday marketing materials. What if you step away from the canon and color outside the white-red-green lines?
It is not necessary to completely abandon these colors. Still, a strong associative series in creative graphic design allows you to create the right mood. But you can try to combine the classics with a cold palette of unusual Christmas colors. It doesn’t hurt to add some glitter and gold or silver touches.
Black and gold in Christmas design by Justin Burns
Of course, the effect of marketing materials directly depends on their quality. Just Christmas decorations won’t turn them into a masterpiece. Therefore, it’s essential to find a good designer who could combine Christmas spirit and professional implementation.
It’s also worth remembering that a good Christmas design shouldn’t be too complicated. You have to put the face of the brand, its style, and identity at the center of the composition, make it visible. Professional modern design is exactly about this.
So let the Christmas graphic design of your marketing materials be unique and memorable. Happy Holidays and Merry Christmas!
