The holiday season is a time when your clients can form a lasting impression of your product. With this period, the influx of customers may increase, and you’ll have to think about what you can offer to create a perfect Christmas mood. Very often, packaging design is a significant factor in sales.
Your products can be a ready-made gift that doesn’t need to be decorated for the holidays. Not to mention that quality branding and logo design can be remembered for years. I’m sure you can recall at least one brand that you associate with the winter holidays. And its products invoke warm feelings every time you think about them.
So, how to create a festive packaging design for your products? Some great examples can inspire you to new solutions and ideas.
Beirut brand designer Mo Kalache designed this gorgeous packaging for MUSE Chocolate. It is an excellent example of how restrained colors can make a nice design that catches attention without bright spots but with extraordinary detailes.
Mo perfectly combines the usual Christmas patterns and the most unusual solutions. He also did a great job fitting brand identity into holiday design. A penguin with a deer’s head? A hare with a bear’s head? Pinecones and gifts instead of heads? This is the real art, crazy and beautiful. Mo, buy the way, is also an NFT artist.
We often take holiday promotions too seriously. But sometimes, the best solution for small business branding is to revive people’s sense of childhood and simple joy. How about becoming less severe and adult?
Kleenex offers an excellent design for Christmas packaging. You can see holiday characters with the most festive winter scenes. So, everything is simple, fun, and with no unnecessary details. Just cool mascots and the holiday story for each of them.
JZM is a Taiwanese confectionery manufacturer known worldwide for its special pineapple cakes. This product has even become a traditional souvenir for Japanese tourists visiting Taiwan.
The design studio Gidea Group has developed the perfect package design for these cakes. The task was to make people want to take the product home as a memorable souvenir. So they decided to keep traditional golden boxes and decorate them with elegant white custom cuts in the shape of Christmas trees. We were not the only ones to appreciate the exquisite combination of colors, elegant execution, and unique approach to a holiday design. The Gidea Group is the winner of the iF Communication Design Award. So we can enjoy marvelous packaging design by real pros.
Marks & Spencer liquor products have an incredible new design every year. For example, you can find holiday bottles with lights and winter applications or fantastic packaging with the characters from Nutcracker. However, the unifying factor for all the series is the inspiration from the snow globe. Each bottle reminds this Christmas attribute.
But each bottle is a particular kind of art. Why? Because the designers were able to convey sparks of joy through every detail: picture on the bottle, color scheme, lighting, even standard company branding. The combination of these components creates the perfect Christmas mood.
The packaging design of any product is mainly about creating a quality appearance; it’s a choice of shape, material, color, etc. However, this is more than just a tool for easy use. It’s also a kind of experience of interaction with the product.
So making the Christmas packaging try to answer three main questions:
Good packaging design captivates the user through sight, touch, and sometimes even sound or smell. It tells you a magic story. In the case of Christmas products, the elegant and classy package helps users make quick purchase decisions.
