In today’s world, billions of people use email (more than 4 billion, actually). This simple and fast communication tool allows you to reach your target audience directly with no go-betweens and filters. No stress, just write a letter and send it. On the other hand, an email is a place where intrusive advertising and spam gather. Remember how many times you’ve been deleted marketing emails without even opening them. So how to get to your perfect customer through an ocean of spam? Offer him a product that will meet all his needs. And also take advantage of the mighty power of email marketing design.
Email design is not just a visual blueprint of emails but also a specific strategy of correspondence creating. It allows you to interest your target audience, grab your potential and regular customers’ attention.
Recipients often reject emails that don’t offer them the needed products/services or contain too much information. Even the most loyal audience simply doesn’t have time to read large letters. Proper design helps to reduce text density without losing meaning and structure the letter so that it becomes fascinating for readers.
You need this kind of design service not only for attracting and grabbing the target audience’s attention. It is a knight guarding your brand identity, the primary weapon, and an advocate at the same time. Letters with a marvelous design resonate, leave a lasting impression and become the basis for building a solid marketing strategy.
Feel free to use different stylistic and color solutions to make the reader not just mindlessly scan the letter but really read into it. The design allows you to control the reading flow, direct it correctly, and efficiently deliver information.
Of course, the success of emails depends on many factors. However, some particularly important points in the design can significantly enhance the impact of marketing letters.
It is crucial to create that kind of emails’ appearance so that users can recognize them in the first seconds. Your recipient should understand that this letter is from your company. You can achieve this goal with:
In other words, it doesn’t matter if you’re working on newsletter or lead magnet creation; try to keep your emails on-brand. Let them be the reflection and the voice of the company. For example, a plant-based cosmetic company Herbivore uses its beautiful minimalistic identity in every marketing email.
Marketing email design, Herbivore
Remember that your customers could read the emails from different devices. It can be a laptop, smartphone, desktop, etc. Therefore, the email and newsletter design must meet all the requirements of the modern digital world; namely, it should look the same on all devices.
How to achieve this goal? The first and easiest option is to create a letter in one column. In this case, all images and text blocks will be large enough so that you can read them on any screen. However, the design in one column is a kind of Jack-in-the-box. In some cases, the bug may pop up on the user.
The second, more complex, but also more practical option is responsive design. These emails don’t require additional settings and look the same on all devices because every letter changes format to fit the screen it’s being viewed on. Adaptability and flexibility allow you to improve the user experience and facilitate communication. No surprises or inconveniences, only readable responsive emails.
Responsive email design, Chanel
Today, people receive 20 times more information every day than they did ten years ago. So we have to choose which messages we can spend our time on and do it in the first few seconds of viewing mail. That is why no one will read cluttered and difficult-to-understand letters even if you describe how to get a million dollars.
So email template design should be bright but clear and scannable. It means that all critical pieces of text should stand out from the rest. It’s necessary to highlight them so that the recipient can understand what you are talking about even without reading the whole letter.
Also, it’s better to place written and visual content in an empty space and put the buttons so that they are easy to navigate. Finally, make sure that the email has a focal point. For example, it can be a call to action or the main topic of the letter. The focal point is slightly larger than other content and has free space around it so that the eye can easily catch it during scanning.
In addition, feel free to use dynamic content and interactive design. It is an excellent way to grab a customer’s attention. Let your layout direct your gaze from one fragment to another, creating dynamics in the process of reading. Then the recipient will be interested and will enjoy viewing the email.
Perfect email layout, Nike
The content of the letters and the tone of the conversation may differ depending on the email’s subject. However, there are some universal tips to help make your marketing emails more effective:
There are no one-size-fits-all solutions for successful email marketing. You will most likely have to try a variety of tactics and look for new levers to influence your audience. However, high-quality digital design simplifies the search and increases the efficiency of emails, even if their content is not very attractive. So feel free to use the services of professional designers and don’t overload your recipients with unnecessary information. May the Force be with you!
