Blog 4 Inspiring Ideas for Christmas Ads
Holidays are a time when people want to feel intense emotions. It is especially true of Christmas, which can be funny, moving, brightly sad, and nostalgic at the same time. So the main task of the Christmas ad is to deliver the brand’s message, get stuck in the clients’ memory, and force them to action.
Your advertising materials at this time may not immediately lead to purchase, but they must be recognizable to build awareness and trust. And if you need some great examples for inspiration, we have some for you 🙂
Rapp is a creative agency from Canada whose clients are such well-known brands as Pepsi, Toyota, Johnson & Johnson, etc. But we would like to draw your attention to the Christmas advertising design for FedEx.
There are simple, minimalistic, and very stylish print banners with no standard Christmas attributes. You won’t find Santa, decorations, or lights on the banners. But this ad creates a powerful Christmas feeling. And, by the way, FedEx’s identity and values are presented very clearly. The tagline: “Big or small, each holiday package is special.”
Christmas packaging design is also essential, especially when trying to sell products that are not associated with this time of the year. Ryanna Christianson, a designer from the USA, creates very cozy and funny promotional solutions for Norwegian beer called Norsk Ol.
Ryanna was inspired by Norwegian mythology, folklore, and traditions. She decorated each bottle with Nisse – small and mischievous mythical creatures. People believe that Nisse live around farms and house barns; they bring good luck and prosperity.
Greenpeace Christmas ad campaign by Rattling Stick and Ed Morris delivers an obvious and terrifying message: we’re losing the Arctic, Santa’s home. It was created on Christmas 2013 to increase awareness of the Arctic situation: the ice melts rapidly because of the companies that move further to drill. Their actions exacerbate the problem and have a devastating effect on the wildlife and environment.
Print and digital ads, videos, and banners got people arguing and received over 1 million signatures to save the Arctic. There is creative branding on the borderline when the authors have all the chances to cross limits but have created a perfectly balanced product. So now we can enjoy the power of the message and the terrifying beauty of the idea embodiment.
A real miracle inspired Sainsbury’s Christmas advert amid the brutality of the First World War. In just one day, namely Christmas 1914, all the shots stopped, and the opposing armies met in neutral territory to celebrate the holiday together. They shared chocolate and even played football. This event is called the Christmas Truce.
Sainsbury commercials were created in partnership with The Royal British Legion. The company’s donated all the money from the sale of the choсolate bars to the armed forces and their families.
As we can see from the examples above, a Christmas advert could be very different. But all the commercials include some hooks non-obvious at first glance.
So, cool Christmas ad consists of:
Finally, Christmas brand advertising can be a reflection of your holiday experience. Try to remember what emotions you had as a child when you were waiting for Santa or fell asleep with a thrilling sense of wonder. Maybe this could help you create THE AD.
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