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4 Inspiring Ideas for Christmas Ads

7.12.2021
© by Root
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Holidays are a time when people want to feel intense emotions. It is especially true of Christmas, which can be funny, moving, brightly sad, and nostalgic at the same time. So the main task of the Christmas ad is to deliver the brand’s message, get stuck in the clients’ memory, and force them to action.

Your advertising materials at this time may not immediately lead to purchase, but they must be recognizable to build awareness and trust. And if you need some great examples for inspiration, we have some for you 🙂

Christmas ads

Christmas Tree Made of Boxes for FedEx

Rapp is a creative agency from Canada whose clients are such well-known brands as Pepsi, Toyota, Johnson & Johnson, etc. But we would like to draw your attention to the Christmas advertising design for FedEx. 

There are simple, minimalistic, and very stylish print banners with no standard Christmas attributes. You won’t find Santa, decorations, or lights on the banners. But this ad creates a powerful Christmas feeling. And, by the way, FedEx’s identity and values are presented very clearly. The tagline: “Big or small, each holiday package is special.”

FedEx, Christmas Ad

Christmas Packaging for Beer? Easy!

Christmas packaging design is also essential, especially when trying to sell products that are not associated with this time of the year. Ryanna Christianson, a designer from the USA, creates very cozy and funny promotional solutions for Norwegian beer called Norsk Ol.

Ryanna was inspired by Norwegian mythology, folklore, and traditions. She decorated each bottle with Nisse  –  small and mischievous mythical creatures. People believe that Nisse live around farms and house barns; they bring good luck and prosperity.

Christmas beer packaging, Norsk Ol

Greenpeace Christmas Ad: Save Santa’s Home

Greenpeace Christmas ad campaign by Rattling Stick and Ed Morris delivers an obvious and terrifying message: we’re losing the Arctic, Santa’s home. It was created on Christmas 2013 to increase awareness of the Arctic situation: the ice melts rapidly because of the companies that move further to drill. Their actions exacerbate the problem and have a devastating effect on the wildlife and environment.

Print and digital ads, videos, and banners got people arguing and received over 1 million signatures to save the Arctic. There is creative branding on the borderline when the authors have all the chances to cross limits but have created a perfectly balanced product. So now we can enjoy the power of the message and the terrifying beauty of the idea embodiment.

Save Santa's Home, Greenpeace

Sainsbury’s Christmas Ad: Real Miracle

A real miracle inspired Sainsbury’s Christmas advert amid the brutality of the First World War. In just one day, namely Christmas 1914, all the shots stopped, and the opposing armies met in neutral territory to celebrate the holiday together. They shared chocolate and even played football. This event is called the Christmas Truce.

Sainsbury commercials were created in partnership with The Royal British Legion. The company’s donated all the money from the sale of the choсolate bars to the armed forces and their families.

Final Thoughts and Some Tips

As we can see from the examples above, a Christmas advert could be very different. But all the commercials include some hooks non-obvious at first glance.

So, cool Christmas ad consists of:

  • Intense emotions. Make your audience laugh, chuckle, cry, walk down memory lane. Try to invoke powerful feelings to let your customers remember this Christmas in solid association with your ads.
  • Notable brand values. Of course, the main goal of an ad campaign is to build awareness and increase sales. However, the excessive commercialization of the holiday doesn’t play into the hands of any brand. Be gentle with your audience, don’t promote the product too bluntly. Product demonstrations make it better to share the brand’s main values with people. For example, you can promote food through charity Christmas events and family dinners.
  • Call to action (obvious or hidden). A good ad should be a guide for the viewer. It tells people what to do next. Even if you don’t use a direct call to action, you could simply wish your audience happy holidays and invite it to the site through unobvious tips (clickable animation, prize draws, jokes, etc.).
  • Brand identity. Your main task is to combine the brand’s appearance with the spirit of Christmas. Decorate your company branding with Christmas attributes and ensure that the identity is first.

Finally, Christmas brand advertising can be a reflection of your holiday experience. Try to remember what emotions you had as a child when you were waiting for Santa or fell asleep with a thrilling sense of wonder. Maybe this could help you create THE AD.

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